Brand assets
One word, two capitals, and no logo file to get wrong.
What a publication, a partner or a portfolio page needs in order to refer to FundDaddy correctly. Everything stated here exists in the product today; nothing is a mock-up of an identity that has not been made.
01
How is the name written?
- FundDaddy — one word, capital F, capital D, no space and no hyphen.
- Not “Fund Daddy”, “Funddaddy” or “FUNDDADDY”.
- It is a product name, not a company name. The operator is Entro314 Labs SINGLE MEMBER P.C., trading as Entro314 Labs; write “FundDaddy, operated by Entro314 Labs” where a publication needs to name the company. Full details are in the legal notice.
02
Is there a logo file to download?
No. There is no symbol, monogram or lockup: the wordmark is the word itself, set in Source Serif 4 at semibold, in the interface’s foreground colour. Reproducing it in a suitable serif at a matching weight is correct usage — there is no asset pack to request, and there is no mark to redraw incorrectly.
If a fixed vector file is needed for print or a sponsor wall, ask through the contact page rather than tracing one from a screenshot.
03
What are the colours?
- Accent, dark interface: #d4a03c on ground #100f0e.
- Accent, light interface: #8a5f14 on ground #f4f2ed.
- The product ships dark by default; the light palette is a warm paper ground, not white.
- Reserved meanings that should not be borrowed for decoration: green #2c6b52 marks a verified fact, rust #8f4a2f marks a stale or unknown one.
04
May I use screenshots?
Yes, for editorial coverage and reviews, unmodified and with the interface legible. One condition follows from how the product is built: screenshots must not show personal contact details, partner names or member-only records. Capture the public directory and the marketing pages, which contain organization and fund identity only.
05
What is not permitted?
- Implying endorsement, partnership or a customer relationship that does not exist.
- Using the name in your own product name, domain, app title or social handle.
- Altering the wordmark’s spelling, casing or spacing to fit a layout.
- Presenting register data as your own dataset — see the terms of use.